Magento business is the most flexible e-commerce Open Source solution and the most complete of the market.
Magento is the successor of OS Commerce and it imposed itself, quite quickly, as the best Open Source solution devoted to online store management and more generally to e-commerce. Three major assets justify this recognition : a rare functionality richness, exemplary ergonomics and a state of the art technical conception.
Magento proposes a great deal of standard functionality which enable the creation of a store or an e-commerce web site for the best cost :
- Control of numerous stores from one administration tool
- Multilinguism & implementation of various currencies
- Web Services API enabling an easy and quick integration with other associated applications (ideal for affiliation for example)
- Flexibility of VAT systems according to each country
- 100% adaptable tool to the design of your store
- Possibility to create customer groups, ideal in particular for the creation of a BtoB store
- One-Click Upgrades
- Possibility to adapt your store to the iPhone format
- Promotion tools
To have an e-commerce Website is one thing, but to put into practice the promotion tools that generate traffic and then to convert that traffic into customers is another thing. Magento proposes many tools to raise your conversion ratios :
- Allocations of discount coupons based on many parameters
- Creation of adjustable discount catalogs
- Activation of free delivery options
- Set up of discounts according to the quantity
- Management tool for campaigns
- Clean url’s for improving searches
- Highlighting recently viewed items
- Multi product comparisons
- Promotions and discounts can be easily highlighted
- Cross-selling on product pages
- Product recommendations via ‘send to a friend’ links or through RSS feed functionality
- Site maps automatically generated for Google Site Map
- Polls
- Newsletter management...
To sum up this NON EXHAUSTIVE presentation of Magento, all e-commerce functions are feasible, no matter if they already exist, as it is often the case, or if they need to be custom developed by our experts.
